|
The organizer will ensure a very huge number of visitors, as in previous years our visitors were estimated of more than 50000 visitors coming from all over the Kingdom and GCC countries. More than 4 billion Saudi Riyals of realty deals and alliances were done during the exhibition. An aggressive media campaign will include:
A wide range campaign through local, Gulf and international newspapers, in edition to newspapers' editorials.
-Advertisements in specialized magazines.
-High profile advertisements in specialized satellite channels.
-Outdoors banners.
-Direct mailing to top managements and decision makers in the Eastern Province.
-Mass E-mailing and SMS invitations.
-A very professional plan designed for Public Relations professionals to communicate with satellite channels representatives and newspapers to cover the exhibition activities.
-Free specialized exhibition catalogue, will contain some information about the exhibition sponsors, exhibitors and the exhibition, to be distributed among interested visitors.
 |